The Art Of Imaging Fourteen days competition →
ShoeGAGA →
In association with Ravel and Shoewawa.
Band and Brown have commissioned moblog:tech to create several promotional moblogs for their client, Sony Ericsson.
Running as competitions, the best entrants won prizes such as top of the range Sony Ericsson mobile phones and trips to London to attend cinema premieres.
By running moblogs along side national and international campaigns, such as “Soundtrack to your life,” Band and Brown created buzz, engaged a new technology literate audience, and created positive re-enforcement for Sony Ericsson. Ongoing competitions such as Shoegaga engage both the moblog:UK audience as well as members of the public, generating column inches in National press metro/sunday times etc.
“Moblogging competitions have been an indispensable tool on several Sony Ericsson campaigns, allowing us to reach a wide variety of people on a more personal level. A specific example of this was our ‘Movie Moments’ campaign, which not only received a large number of respondents but also helped introduce our brand messages and products to a new audience. We always turn to moblog:tech to host moblogging competitions, as they not only tailor them to our specific needs but are also quick, creative and efficient, which is essential for a busy PR agency such as ourselves.”
Fran Matthews, Sony Ericsson Account Manager, Band and Brown.